Press and media kit
Carbon Reform is a Philadelphia and Delaware based climate tech startup founded by Jo Norris and Nick Martin in early 2020 that offers solutions for commercial buildings to decarbonize with their existing HVAC system.
Our tech is the first of its kind to achieve a trifecta of benefits: unprecedented carbon reduction, air purification, and energy savings.
Featured Thought Leadership
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Indoor Air Quality: The Hidden Climate Culprit
Jo Norris for Builtworlds
June 18, 2024The built environment produces many challenges in the crusade against climate change, but it may also provide overlooked opportunities. One of the largest challenges of direct air carbon capture is energy usage, and another is infrastructure. We wanted to find a way to leverage existing buildings, solve more immediate pain points for people and make carbon capture energy-positive.
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5 New Ways of Making Good Use of Carbon Waste
Whitney McGuire interview with Nick Martin
for Architectural Digest
April 22, 2024In essence, carbon dioxide is an indicator of life. It reveals the part we play in our planetary ecosystem. But like most things, too much of it can be detrimental. From filling carbon dioxide into tanks packed with algae to capturing CO2 and creating limestone and chalk for construction, these new innovations will be crucial in our fight against climate change.
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How HVAC can turn buildings into healthy spaces for all
Jo Norris and Charlotte Mallo for USGBC
Nov 14, 2023According to recent research, more than two-thirds of U.S. residents do not trust their building’s water and air quality, and many have experienced sick building syndrome (SBS), a situation in which occupants experience health symptoms that affect their well-being and absenteeism and decreased work productivity result.
Read more…
Press Releases
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Next-Gen Intelligent Sensor Sets New Standards in Indoor Air Quality Control
PHILADELPHIA, September 6, 2024
Carbon Reform is proud to unveil IO, the latest advancement in intelligent Indoor Optimization, designed to revolutionize commercial indoor air quality (IAQ) management. With its advanced monitoring capabilities, IO provides comprehensive insights into seven critical air quality parameters, enabling actionable monitoring for healthy, productive indoor environments.
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Carbon Reform Secures Investment from Cisco Foundation
PHILADELPHIA, September 3, 2024
Carbon Reform, a leading startup in indoor air quality and energy efficiency solutions, today announced an investment from Cisco Foundation. This strategic investment will help fuel Carbon Reform’s mission to create healthy and energy efficient buildings.
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Carbon Reform Unveils Pilot Carbon Capsule at Baltimore Gas and Electric Facility
BALTIMORE, July 17, 2024
Carbon Reform, a pioneering climate tech startup headquartered in Philadelphia, proudly cut the ribbon for their pilot Carbon Capsule unit at Baltimore Gas and Electric (BGE). This marks a significant milestone in the ongoing collaboration between the two companies, aimed at exploring the potential of Carbon Reform's technology to significantly reduce energy consumption and building emissions while improving indoor air quality.
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Carbon Reform Introduces Carbon Capsule® Pilot Unit for Improved Indoor Air Quality and Sustainable Carbon Capture
PHILADELPHIA, June 23, 2023
Carbon Reform, a leading climate technology company specializing in decentralized carbon capture, has announced the successful installation and pilot testing of its groundbreaking product, the Carbon Capsule®. Installed at the M. Davis & Sons facility in Kennett Square, PA last month, the pilot unit is now collecting valuable data on its performance for effectively capturing excess carbon dioxide (CO2) and enhancing indoor air quality.
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Carbon Reform and Kajima Corporation Pioneer Carbon Capture Technology with Indoor Air Quality Sensor Installation
TOKYO, April 10, 2023
Carbon Reform, a leading climate technology company specializing in decentralized carbon capture, has successfully installed its state-of-the-art indoor air quality sensors at Kajima Corporation's Technical Research Institute in Tokyo. This marks a significant milestone in the partnership between Carbon Reform and Kajima, one of Japan's oldest, largest, and most respected construction companies with a strong commitment to decarbonizing their operations and supply chain.
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Carbon Reform's Modular Carbon Removal Technology Captures $3MM Seed Round
WILMINGTON, Del., Nov. 29, 2022
Carbon Reform, the startup building technology to reduce CO2, improve air quality, and save energy from buildings, announced the closing of a $3 million seed investment. The round was led by Azolla Ventures, a climate tech VC fund created by Prime Coalition, that invests in early-stage technology companies with the potential for gigaton-scale climate impact. Other participants in the round include Virya LLC, Revolution's Rise of the Rest Seed Fund, Plug and Play Ventures, Gaingels, and Preston Schell.
Recent blog posts
New York City’s Local Law 97 (LL97) has sparked significant debate since its enactment. The ongoing pressure to decarbonize continues to create stress, particularly as regulations continue to evolve. By shifting focus from compliance anxiety to the advantages of proactive adaptation, building owners can unlock significant value from their properties.
Maryland's commercial real estate (CRE) sector is facing a pivotal moment with the impending implementation of Building Energy Performance Standards (BEPS). As compliance deadlines loom, CRE owners and managers must proactively address the challenges and opportunities presented by the proposed regulations to ensure their properties are well-prepared for the future.
Indoor air quality has emerged as a critical concern, particularly in the wake of the Covid-19 pandemic. While many perceive indoor spaces as havens from external pollution, recent studies highlight that indoor air can pose a significant risk to human health.
Colorado's Regulation 28, enacted last year, has sparked concerns among building owners and property managers as compliance deadlines draw near. With around 8,000 buildings falling under its scope, including commercial, multifamily, and public structures of 50,000 square feet or more, the pressure is on to meet stringent emissions reduction targets.
For many building owners, navigating the path to net zero feels like an uphill battle. Regulations like NYC's Local Law 97 tighten the grip, and the frustrating cycle of balancing energy efficiency efforts with funding and occupant wellbeing adds to the struggle. But a Philadelphia-based startup has been making major strides in helping building owners achieve their energy goals while keeping their building and their wallet intact.
The 2024 AHR Expo in Chicago, held in conjunction with the ASHRAE winter conference this January, showcased the latest advancements in the HVAC industry. However, amidst the large crowds and innovative displays, a familiar concern remained evident: the persistent underrepresentation of women in the field.
As a building owner or manager you wear many hats, and now it’s your responsibility to ensure adequate air quality, work to decrease building emissions, and maintain a profitable business model.
On Aug 16, 2022, President Joe Biden signed the Inflation Reduction Act (IRA) into law. This marks an important step forward in how the US is handling the issue of climate change now and for years to come.
ASHRAE (The American Society of Heating, Refrigerating, and Air-Conditioning Engineers) has announced the approval of Standard 241. to protect the health of building occupants. Here are a few ways this new recommendation might affect you.
On October 24, 2023, the New York City Department of Buildings (DOB) held a virtual, public hearing to discuss proposed amendments to the non-compliance rules associated with Local Law 97. There’s a growing debate about the impacts of these ‘good faith efforts.’
If you plan to attend any energy or climate conferences this year, you’ll hear a lot of buzz about carbon credits—some good, some bad. And if you listen closely, you’ll understand that most people talking about carbon credits have more opinions than facts.
media contact
For press inquiries or business please contact
Meaghan McKiernan, Marketing Manager
meaghan@carbonreform.com