our History

Carbon Reform is a woman-led and LGBT-owned organization founded by Jo Norris and Nick Martin in early 2020.

Our company is built on the belief that carbon dioxide is a localized and community problem. People spend the majority of their time in the built environment - offices, schools, homes, stores, etc. However, the existing infrastructure is not being used to its potential to benefit the people who live and work in these spaces.

Drawing upon their extensive backgrounds in chemical engineering and climate science, the founders set out to build a carbon removal solution that was as low-cost and energy efficient as possible by leveraging existing infrastructure in the built environment. The pair were driven by the need to make climate solutions work for everyday people, and ended up doing much more: creating carbon capture that improves air quality and saves energy, with profitability potential that does not rely on the carbon market.

Co-founder and CEO, Jo Norris, has a background in materials science, climate science, and art. She brings experience leading research and development for a prior climate technology startup. Nick Martin, Co-founder and COO, has a chemical engineering background and extensive experience with fundraising, project management, and technology coordination. Both were recognized as 2023 Forbes 30 Under 30 honorees.

MEET THE Founders

JO NORRIS

CO-FOUNDER & CEO

Jo is the co-founder and CEO at Carbon Reform, and a 2023 Forbes 30 Under 30 honoree. She’s passionate about using her art and science background to bring novel products from concept to reality. Jo has spent her career and academic journey focused on technological and community solutions to environmental issues. She led R&D at a company building aquatic robots for surface water remediation, and she spent several years at the University of Delaware researching biodegradable materials for detecting and filtering heavy metals from water. She holds an M.A. in Climate and Society from Columbia University, and a dual B.S./B.A. in Sustainability Studies and Economics from Hofstra. Jo loves coffee, painting, animals, and hiking anywhere with a view.

Nick Martin

CO-FOUNDER & COO

Nick is the Co-founder and COO at Carbon Reform, and a 2023 Forbes 30 Under 30 honoree. His background is in chemical engineering, solar energy, and biofuels. Prior to joining Carbon Reform, Nick spent 8 years working in research, consulting, team building, technology leadership across the themes of energy innovation, education, and access. An entrepreneur and advocate, he spent several years devoted to the local effort to enrich STEM education for underserved populations and organizing for LGBTQ+ rights and equality. Nick holds a B.S. in Chemical Engineering from the University of Delaware. In his spare time, he loves eating at new restaurants and cafes, listening to podcasts, and playing the saxophone.